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A generation is rising that has come to expect entertainment content that is “alive,” responsive and fully engaging. But few of us are giving it to them. In this provocative keynote talk, Jeff Gomez, the world’s leading producer of highly successful transmedia franchises, will forward bold ideas on how we can strengthen the interactivity of our story properties and best prepare them to succeed as we extend them across an array of media touchpoints and platforms. More importantly, he will reveal the fundamentals behind creating worlds that touch hearts, fire imaginations, encourage creative expression and deepen audience participation.

From the 2011 Cross-Media Forum

Jeff Gomez, CEO, Starlight Runner
Jeff Gomez is the world’s leading producer of transmedia entertainment properties. He is an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, Jeff leverages intellectual properties into vast storyworlds that successfully navigate an array of media channels. Jeff has worked on such blockbuster universes as Disney’s Pirates of the Caribbean, Microsoft’s Halo and James Cameron’s Avatar.