By Sara Kiener
I’ve been in theatrical distribution for 5 years (a short time by some standards), and have already seen the playing field shift dramatically. 5 years ago, I interned at a reputable distribution company that no longer exists. 3 years ago, I placed trailers in art house theaters that …
By Sara Kiener
Not being a filmmaker has given me the luxury of not having to ask everyone I know for money… at least not since my Bat Mitzvah. I’m used to sitting on the outside of these campaigns, watching mindfully, donating when moved and sharing links when asked nicely. That …
by Merrill Sterritt
When we started Film Presence, most outreach efforts were being applied to community and grassroots screenings, but not at the theatrical level. It became clear there was a need for similar engagement around the theatrical openings of films that had tight budgets and clear audiences. This has become …
By Sara Kiener
Perhaps it’s poor salesmanship or just good ol’ fashion manners, but I frequently tell filmmakers and producers that they shouldn’t be paying me to explain to them how twitter works. Recently on a call with a very kind and well intentioned producer, I found myself completely baffled that …
by Merrill Sterritt
In our first installment, my Film Presence partner did a broad overview of basic outreach strategy. For our second blog post, I’m going to focus on how to make your outreach to potential partners as targeted and personal as possible, starting in the research phase.
When you’re …
by Sara Kiener
Outreach means different things to different people, but when Merrill Sterritt and I co-founded Film Presence in early 2010, we set out to help give form to a certain type of outreach that balances “making an impact” and boosting overall revenue. Here’s how we define it: …