[flv:https://s3.amazonaws.com/IFP_Videos_2010/10_Marketing_Niche_Audiences.flv 580 240]
John Hadity, President and CEO, Hadity & Associates, discusses one way in which filmmakers can make their project more compelling to distributors.
From the 2010 Script to Screen Conference.
[flv:https://s3.amazonaws.com/IFP_Videos_2010/09_Weiler_Audience.flv 580 240]
Lance Weiler (Writer/Director/Producer, Head Trauma) on why direct audience building is key to the current independent filmmaking process.
From the 2009 Independent Filmmaker Conference.
[flv:https://s3.amazonaws.com/IFP_Videos_2010/09_Troche_OtherProjects_flv_HighQuality.flv 580 240]
[flv:https://s3.amazonaws.com/IFP_Videos_2010/09_Sklar_Release_flv_HighQuality.flv 580 240]
[flv:https://s3.amazonaws.com/IFP_Videos_2009/09_Parks_Mortenson.flv 580 240]
Craig Parks, IFC/Sundance Channel, and Eric Mortenson, Blip.TV, on the online demographics that filmmakers should target, and the kinds of materials that should be included in a web campaign.
[flv:https://s3.amazonaws.com/IFP_Videos_2009/09_Nair_Audience_flv_HighQuality.flv 580 240]
[flv:https://s3.amazonaws.com/IFP_Videos_2009/09_Lipsky_Dollars_flv_HighQuality.flv 580 240]
[flv:https://s3.amazonaws.com/IFP_Videos_2009/09_Hinkle_Touring.flv 580 240]
Ned Hinkle, Creative Director, Brattle Theater, Boston, on how live touring can help increase a film’s market visibility.
From the 2009 Independent Filmmaker Conference.