[flv:https://s3.amazonaws.com/IFP_Videos_2010/10_mickie_indiedist1.flv 580 240]
Charlotte Mickie, E1 Entertainment, on the difficulties of independent distribution and the rise of grassroots marketing.
From the 2010 Independent Filmmaker Conference.
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Filmmaker Conference 2009 – Documentary Outreach Today
Whether it is new media, grassroots outreach, or social networking – filmmakers are utilizing a multitude of resources to market their documentaries to audiences in unique and memorable ways. How can you use these creative methods to achieve awareness to the broadest audience possible …
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Filmmaker Conference 2009 – Crowd Sourcing
From the start of a new project, filmmakers are bringing in audiences, press, fans, and friends to help shape their content and build word-of-mouth. Find out how to increase and retain viewers using new technology and strategic web building – and why doing so sooner …
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Script to Screen Conference 2009 – Tips From the Pros: Packaging & Pitching
Industry veterans often discuss how time and time again, filmmakers sabotage themselves and their project in the pitch. How can a filmmaker best prepare to talk about their project? Who should they talk to, when and what should …
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Filmmaker Conference 2008 – Niche Marketing Tools
As audiences for films become more segmented, how do savvy distributors, marketing execs and publicists suggest independent filmmakers build buzz for niche films, particularly online and through the use of alternative new media technologies, before their films hit the marketplace?
Moderator: Chris Holland, Director of …
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Filmmaker Conference 2008 – Finding and Mobilizing Audiences
In this in-depth session, a pair of successful documentary teams will share the lessons learned from their own recent distribution successes and impart the tools and tactics behind their effective audience outreach and marketing. Learn from these concrete examples how to engage and …
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Filmmaker Conference 2008 – Case Study: Documentary Marketing
Through the power of social networking and grassroots marketing filmmakers have allowed the audience’s connection to the real life “characters” to extend beyond the film in a way never before possible. What lessons can filmmakers learn from their successful campaigns and apply to …
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Filmmaker Conference 2008 – Crowd Sourcing: Building a Fan Base
Filmmakers are now bringing in audiences, press, fans and friends to help shape their content and build word of mouth right from the start of a project. Find out how to build and retain viewers using new technology and strategic web …