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Author:Julian Cheevers

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Transmedia: A Filmmakers Foe or Ally?

by Julian Cheevers on June 20, 2013

There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?

The digital revolution …